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(NaturalHealth365) What is important for the tobacco company is important for the sugar industry. The “hook them when they’re young” philosophy is the aim of both industries. The earlier someone is introduced to a highly-addictive substance – the greater the financial gains for these greedy corporations.
When you uncover the truth you can see what iconic brands have in common; their committed to identifying a growing market, finding the best opportunity for growth, and enabling their product to reach “mass market saturation”.
How corporate marketing programs deceive the public
“Socially responsible” programs are designed to align the company with good causes to protect both the public image and their core business. There is a term for it – Corporate Social Responsibility (CSR) and this is used to improve corporate image among consumers, the press, legislators and regulators.
These socially responsible programs help build multi-billion dollar empires. The tobacco and sugar industry have a long history of creative marketing using these programs – both industries have invested heavily in public relations.
How to sell (deadly) products to uneducated consumers
During the 1950’s landmark scientific studies linked smoking to serious health conditions. Popular media picked up the research and ran with it and the tobacco industry faced a backlash including disclosures from industry whistleblowers about secret internal documents, congressional hearings and lawsuits.
Reacting to this situation, the tobacco companies all began CSR programs to improve their image and to prevent legal and regulatory action. The programs to win public support started to get more visible when Phillip Morris used paid advertisements and a dedicated website to highlight the company’s charitable contribution.
Youth athletic programs are used to brainwash our children
Soda companies tout their concern for the health and well-being of youth while simultaneously cultivating brand loyalty. These companies give away branded items to youth sport teams, and help schools support their athletic programs. In addition, sugary baby formulas are being sent overseas to poor undeveloped countries.
These programs are funded by “brand marketing dollars”. Doing good to help the corporate bottom line is the way business is conducted in the United States. But at what cost to our children’s health?
Corporate mind-control techniques are used on toddlers
The sugar industry targets the young, as did the tobacco industry. There were numerous ads in the 1950?s of 4-5 year olds next to their fathers – pictured smoking a camel – while the tot enjoyed faking smoking with a candy cigarette hanging out their mouths. Smoking was touted as cool and the youth picked up that message fast. How sick is that?
Can’t get them much younger than this – some popular baby formulas contain high amounts of sugar, which isn’t listed on the package. “We’re conditioning them to crave sweetness,” said Kevin Boyd, a pediatric dentist. And he went on to say, “their fat cells are saying more, more, more please” – which makes the sugar industry say how sweet it is.
Boyd calls some of the formulas “baby milkshakes”. After that children go on to crave sugary cereals and packaged foods and will become known as the hooked generation. It’s no wonder we have a childhood obesity epidemic.
Coca-Cola’s CSR activities are under the Live Positively banner. By using educational campaigns such as “Balanced Living” or “Exercise is Medicine” – they not only urge individuals to achieve healthy lifestyles, but encourage youth to take up the cola torch, making exercise the criteria for health, not diet. Pretty clever, don’t you think?
Coke has stated its goal is “to the make coca cola the preferred drink for any occasion, whether it’s a simple family supper or socializing with friends.” Their claim to health is “Coke Cola does a great service because it encourages people to take in more and more liquids.”
You may think – how can anyone fall for these ridiculous marketing campaigns? But, the sad truth is, millions of people are being deceived by corporate lies and deception – every day. What should we do? Boycott companies like Coca-Cola, Pepsi, General Mills, etc. Voting with our dollars (and sense) is a powerful act.
About the author: Blanche Levine has been a student of natural healing modalities for the last 25 years. She had the privilege of working with some of the greatest minds in Natural Healing including Naturopaths, Scientist, and Energy Healers. Having seen people miraculously heal from all kinds of dis-ease through non-invasive methods, her passion now is to help people become aware of what it takes to be healthy.